Amsel & Ara

Yes, we can be earth's first sustainable generation

We make natural capital investable.

For institutional capital at the asset level.

For corporate capital inside the value chain.

Design · Build · Operate
Berlin · 52.5°N
São Paulo · 23.5°S

The Operating Model

Top Tier Team
Amazonas
to Boardroom
Two Methodologies

We make natural capital investable — at the asset level for institutional capital, inside the value chain for corporate capital. We deliver top-tier advisory work in places where top-tier advisory work does not normally go. As at home in the deep Amazon as in the investment committees and boardrooms of New York, London, and Frankfurt.

We bring investment-firm rigour to nature and to sourcing landscapes. Deep cultural fluency in the field. Investment Committee-grade diligence. Stress-tested theses. Capital-grade outputs. Two methodologies we built ourselves — to make that rigour repeatable.

Partner-led. Named. Accountable to the outcome.

330k+
Hectares of planted forests
20+
Years of practice
8+
M&A
1,600+
Projects and farmers financed
87k+
Hectares of Project Pipeline

How We Engage

Two pillars. Eleven entry points. Six operating roles.

You enter where the question you carry actually lives — and we stay as long as the work requires. No off-the-shelf engagements.

Pillar 01P0 → P5

Natural Capital Investability

For capital allocators and corporates building nature-based investment vehicles. Six depth buy-points from first diagnostic to project implementation.

Read more
Pillar 02P0 → P4

Sourcing Landscape Investability

For corporates and the coalitions they sit inside. Five depth buy-points from compliance readiness to sector coalition design to operating.

Read more
Stage 02Operating

Operating Roles

Six roles we step into beyond Stage 1: Project, Fund, Programme and Coalition Operating Partner; Embedded Governance Partner; Embedded Natural Capital Partner.

Read more

Nature-Based Solutions

We Design, Build, Operate NbS Projects.

Principles

Four principles, applied daily.

01

Partnership

We meet at eye level — with our clients and with each other. Collective action is the only way through.

02

Excellence

Craft is non-negotiable. The fifth review. The sourcing check. The model rerun. We do the unglamorous work because the visible work has to hold — and the visible work is the only thing that gets judged.

03

Integrity

We won't sell you something we don't believe in. We won't pretend complexity is simpler than it is. We won't dress it up in language or an Excel model. Honest feedback, plainly delivered. No bla bla bla.

04

Accountability

Sign for it. Stay with it. Stand by it. The partner who signs the proposal is the partner who runs the mandate — through the diagnostic, through the gate, into the operating role. Our names are on the work.

The People

An interdisciplinary team

Tap a name to read more.

Clients & Partners

Trusted by organisations that take this seriously

Betta Global Partner
followfood
MANN+HUMMEL
GIZ
Instituto Elas
Planet Wild
SCHOTT
GenUI
Nordic Approach
Betta Global Partner
followfood
MANN+HUMMEL
GIZ
Instituto Elas
Planet Wild
SCHOTT
GenUI
Nordic Approach

In their words

Sustainability is a founding principle at followfood. Climate and biodiversity are key issues for our company. Amsel & Ara has been instrumental in helping us to critically question our previous strategy and to develop it further in a targeted manner. The mix of strong expertise and process consulting was perfect for us.
Julius Palm
Deputy Managing Director, Followfood GmbH

Get in touch

Let's exchange ideas.

Tell us your project ideas and we'll see how we can make it happen.

Berlin office

Bartningallee 7
10557 Berlin

São Paulo office

Av. Faria Lima 1739
São Paulo 01452-001

Amsel & Ara offices in Berlin and São Paulo