Natural Capital Investability
For capital allocators and corporates building nature-based investment vehicles. Six depth buy-points from first diagnostic to project implementation.
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We make natural capital investable.
For institutional capital at the asset level.
For corporate capital inside the value chain.
The Operating Model
We make natural capital investable — at the asset level for institutional capital, inside the value chain for corporate capital. We deliver top-tier advisory work in places where top-tier advisory work does not normally go. As at home in the deep Amazon as in the investment committees and boardrooms of New York, London, and Frankfurt.
We bring investment-firm rigour to nature and to sourcing landscapes. Deep cultural fluency in the field. Investment Committee-grade diligence. Stress-tested theses. Capital-grade outputs. Two methodologies we built ourselves — to make that rigour repeatable.
Partner-led. Named. Accountable to the outcome.

How We Engage
You enter where the question you carry actually lives — and we stay as long as the work requires. No off-the-shelf engagements.
For capital allocators and corporates building nature-based investment vehicles. Six depth buy-points from first diagnostic to project implementation.
Read moreFor corporates and the coalitions they sit inside. Five depth buy-points from compliance readiness to sector coalition design to operating.
Read moreSix roles we step into beyond Stage 1: Project, Fund, Programme and Coalition Operating Partner; Embedded Governance Partner; Embedded Natural Capital Partner.
Read moreNature-Based Solutions

Principles
01
We meet at eye level — with our clients and with each other. Collective action is the only way through.
02
Craft is non-negotiable. The fifth review. The sourcing check. The model rerun. We do the unglamorous work because the visible work has to hold — and the visible work is the only thing that gets judged.
03
We won't sell you something we don't believe in. We won't pretend complexity is simpler than it is. We won't dress it up in language or an Excel model. Honest feedback, plainly delivered. No bla bla bla.
04
Sign for it. Stay with it. Stand by it. The partner who signs the proposal is the partner who runs the mandate — through the diagnostic, through the gate, into the operating role. Our names are on the work.
The People
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Clients & Partners








In their words
Sustainability is a founding principle at followfood. Climate and biodiversity are key issues for our company. Amsel & Ara has been instrumental in helping us to critically question our previous strategy and to develop it further in a targeted manner. The mix of strong expertise and process consulting was perfect for us.
Get in touch
Tell us your project ideas and we'll see how we can make it happen.
Bartningallee 7
10557 Berlin
Av. Faria Lima 1739
São Paulo 01452-001